МГТС предложит смартфоны за 1 рубль с двухлетним контрактом.

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Абоненты МГТС могут за 1 рубль в месяц пользоваться смартфоном. Об этом сообщают «Ведомости» со ссылкой на заявление компании.

В данный момент абонентам предлагается смартфон Samsung Galaxy J120. Чтобы получить аппарат на таких условиях, надо подключить конвергентный тариф оператора за 700 рублей в месяц (доступ на скорости 150 Мбит/с, 20 ГБ мобильного трафика, 500 минут разговоров). Смартфон переходит в собственность пользователя, если он пользуется услугами на таких условиях два года.

При частичном отказе от услуг МГТС или смене тарифа абонент должен доплачивать за пользование аппаратом 349 руб. до истечения двухлетнего контракта, следует из условий подключения. При полном расторжении договора ему придется вернуть остаточную стоимость смартфона: 7990 рублей за вычетом количества месяцев пользования, умноженного на 349 руб.

По словам директора по маркетингу и развитию бизнеса оператора Дмитрия Кулаковского, МГТС рассчитывает реализовать десятки тысяч смартфонов. Со временем ассортимент моделей планируют расширить.

С 2014 года МГТС работает как виртуальный оператор (MVNO, Mobile Virtual Network Operator) на сети материнской МТС. В компании полагают, что условно-бесплатные смартфоны позволят расширить как базу пользователей MVNO, так и количество подписчиков ШПД, пользующихся скоростными (свыше 100 Мбит/с) тарифами.

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По планам МГТС, к 2019 году такими тарифами должны пользоваться 20% ее абонентов ШПД против 15% сейчас. Кроме того, вырастет мобильный интернет-трафик МГТС: многие подписчики конвергентных услуг до сих пор пользуются обычными телефонами и не готовы покупать современные смартфоны за полную цену, утверждает Кулаковский. По его словам, отток пользователей таких услуг в 3-4 раза ниже, чем тех, кто пользуется только фиксированной связью МГТС.

Потребителям свойственно менять смартфоны как раз примерно раз в два года и выбирать новый из десятков и сотен моделей — так что ценность схемы со смартфоном за 1 руб. вызывает вопросы, считает представитель «Билайна» Анна Айбашева. По опыту «Билайна», отток конвергентных абонентов в 4 раза ниже, чем на обычных тарифах.

Источник — macdigger.ru

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